fast-fashion fit guide
H&M
H&M Sizing & Fit Guide
H&M sizing has limited evidence. H&M runs small, especially in European sizing. Size up one from your usual. Basics and jersey pieces are more forgiving; structured and denim pieces run the smallest.
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Fit gauge
Confidence: Low. no verified measurement chart and category tendencies differ and high variation across categories.
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Verified measurements
H&M size chart
No verified measurement chart is stored for H&M.
Category notes
How H&M fits
Tops
True to sizeGenerally true to size, but 'Slim Fit' line is very narrow.
Bottoms
True to sizeWaist sizing is consistent, but length can vary.
About the brand
About H&M
H&M is listed in the ThisFits fast-fashion directory. Across the data we hold, H&M runs small against standard US measurements. H&M runs small, especially in European sizing. Size up one from your usual. Basics and jersey pieces are more forgiving; structured and denim pieces run the smallest.
Category by category, we hold fit notes for tops and bottoms.
Measurements come from hm.com. When H&M republishes its chart, the numbers here are re-read from that source rather than adjusted by hand.
Common questions
H&M sizing FAQ
H&M Sizing & Fit Guide
H&M runs small, especially in European sizing. Size up one from your usual. Basics and jersey pieces are more forgiving; structured and denim pieces run the smallest.
Does H&M fit differently by category?
Tops: Generally true to size, but 'Slim Fit' line is very narrow. Bottoms: Waist sizing is consistent, but length can vary.